Selling Your House These Words Can Boost Its Price

Selling Your House These Words Can Boost Its Price


  • PHOTO COURTESY OF SHUTTERSTOCK

    Want to sell a home fast? Mentioning its subway tiles or barn doors could help make that happen.

    Real estate website Zillow analyzed listing descriptions for more than 2 million homes sold across the country between January 2014 and March 2016 to see whether keywords had an impact on sale prices and timelines.

    Certain features did help homes sell for up to 13 percent above their expected values and up to two months faster than expected. Others -- like "new carpets" -- didn't have an effect on the home's sale price.

    "When it comes to real estate listing descriptions -- words matter," said Svenja Gudell, Zillow chief economist. "Your listing description is an opportunity to highlight specific details and finishes that might not be visible in photos."

    The wording of your listing also hints at the general design and style of the home.

    "Craftsman-style homes and amenities resonate incredibly well with today's buyers -- so if you've got them, flaunt them," Gudell said. "Meanwhile, not only are subway tiles and Shaker cabinets popular with home buyers, they may also signal that the home has other desirable features like an open floor plan or a well-appointed kitchen."

    But don't run out and start ripping out your floors to install new heated floors just because they may resonate with some buyers, cautions Columbus, Ohio-based realtor Deb Harr of Homes That Click Realtors. While these features are appealing, they aren't going to be the whole reason someone wants to buy the house and probably aren't worth the time and expense of an upgrade.

    Instead, look for quick, low-cost updates to refresh the look of your home and help potential buyers envision themselves living in that space.

    Things like adding a tile backsplash in your kitchen, switching out builder-grade light fixtures for pendant lights and repainting dated red walls a trendier gray shade will give your home the "HGTV look" buyers want, Harr said.

    Even tiny changes like removing highly personal items or buying a new comforter for your bed can help your home look more appealing in listing photos, she continued.

    "People who are taking the time to get their homes ready for the market are the ones that are selling the quickest for the most money and oftentimes selling for over list price," Harr said.

    Click ahead to see which 10 words and features could boost the sale price of your home.


Marilyn Cortez Headshot
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Phone: 956-587-1633
Dated: April 25th 2016
Views: 364
About Marilyn: Always ahead of the highly competitive RGV real estate market, Marilyn Cortez is a Spanish speaking ...

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