Chris Heller is CEO of Keller Williams and he shares a story of how he came to manage his real estate career in the way he has. He was at a doctor’s office and he couldn’t help but notice the efficiency of the operation. As patients came in, they were greeted by a receptionist, who helped them with their paperwork. A nurse would take them back and do a preliminary screening. The doctor would see the patient and send them off to finish their paperwork with the office administrator. In short, the doctor’s office operated as a business, and Heller cameto the conclusion that he needed to do the same if he wanted to take his real estate business as far as it would go. As a result, he hired assistants to do all the things he didn’t need to do so he could focus on the highest value part of his business: finding and working with customers, turning them into clients, and getting transactions to closing.
His career has come a long way over the decades and now, as head of the largest real estate franchise by agent count worldwide, his mantra to real estate professionals is to manage your time efficiently. Block outyour time with discipline and stick to it. What you do when is up to you, of course, but you need to be as disciplined as you can be in sticking to your schedule.
If you do this, he says, you actually find you have more time to do the things you want to do, because you never find yourself behind the eight ball. Once you’ve completed your schedule for the day, you’re done. No more working late to get to things you could have gotten to earlier if you hadn’t let yourself become distracted by e-mail.
Heller’s prescription for success isn’t new, but in asponsor webinarhe hosted for REALTOR® Magazine last week, he put his unique twist on it. You can hear what he has to say by accessing the 45-minute webinar, calledRun Your Business like a Business. He also provides resources you might find helpful. Just click on the images to access each of a three-part worksheet to help you manage your time.Access the webinar.
Always ahead of the highly competitive RGV real estate market, Marilyn Cortez is a Spanish speaking native of the Rio Grande Valley. Born and raised in Mission, Marilyn is committed to her clients, and is recognized as a Top Agent in the Greater McAllen Real Estate area, and within Keller Williams Realty. Since the start of her Real Estate career in 2007, she has sold over 40 million dollars of real estate. Known by her fellow real estate agents to be hardworking, honest, dedicated and motivated, Marilyn is knowledgeable in all areas of Real Estate and has built her business on results, with more than 70% of her clients being repeat clients.
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"I cannot write enough about Marilyn. She made my husband and my buying experience so easy and fun. She is exceptionally patient, never rushing us despite my husband and I having two totally different tastes. She works over the top to try to show us the houses that we would be interested in and always listening to our thoughts. She is such a hard worker; she even closed on my house the same week she gave birth to her adorable baby. I would recommend Marilyn to anyone looking for a new home without hesitation."