Every year, we watch the home buying and selling process move more online. While technology has brought an abundance of conveniences and advantages to transactions, the Internet undoubtedly makes it more difficult in some respects for real estate professionals to prove their value to customers. But it’s clear you’re willing to grapple with technology by beefing up your real-world skills and showing clients that nothing beats the guiding hand of a REALTOR®.
The sales and marketing stories that drew the most traffic, shares, likes, and comments this year mostly centered around how to better communicate, negotiate, and maintain relationships with clients. That’s a testament to where you, our readers, see your biggest value in the transaction: being an in-the-flesh guide and advocate for buyers and sellers. That’s something that technology will never replace. Take a look at our most popular tips of 2015, and see how you can apply them to your business.
These are offenses that would turn off any consumer, and if you commit any of them, you can blame yourself for the loss of a client. As a real estate professional, you can be amazing advocates for consumers, but there’s always room to improve. Start by absolving yourself of these shameful transgressions.
When you’re in the field, you’ll have many moments when you say to yourself, “Why didn’t I learn that in class before I started?” You got the basics of the business down in introductory courses, but situations involving clients, contracts, or how to manage your time always arise that require deeper knowledge and skill to solve. Practitioners of all experience levels — from one to 30 years — tell us what they wish they learned when getting their license.
First impressions online or even more fickle than in person, and you’ll never know how many leads you may have lost in the process of rushing to post that listing. Home buyers today jump from listing to listing in a matter of minutes and read headlines in split seconds. So how do you write hard-hitting, emotional copy in as few words as possible to grab their attention?
The typical sales presentation too often ignores the psychology of the decision-making process and focuses on buyers’ wants and needs, such as square footage and number of bedrooms. Understanding the need is important, but understanding the why behind the need is far more critical. When finding out your clients’ priorities, always go deeper by asking this question.
Is the content you’re sharing on your blog and social media feeds mostly about the latest market trends, tips on how to qualify for a mortgage, or why now’s the time to buy or sell? It’s not that those aren’t good things to share; but how relevant are they to all of your followers? These six other content ideas will appeal to everyone — particularly those who need to be coaxed off the fence.
DAILY REAL ESTATE NEWS | TUESDAY, DECEMBER 29, 2015
Author:Marilyn Cortez Phone: 956-587-1633 Dated: December 30th 2015 Views: 317 About Marilyn: Always ahead of the highly competitive RGV real estate market, Marilyn Cortez is a Spanish speaking ...
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Always ahead of the highly competitive RGV real estate market, Marilyn Cortez is a Spanish speaking native of the Rio Grande Valley. Born and raised in Mission, Marilyn is committed to her clients, and is recognized as a Top Agent in the Greater McAllen Real Estate area, and within Keller Williams Realty. Since the start of her Real Estate career in 2007, she has sold over 40 million dollars of real estate. Known by her fellow real estate agents to be hardworking, honest, dedicated and motivated, Marilyn is knowledgeable in all areas of Real Estate and has built her business on results, with more than 70% of her clients being repeat clients.